Why is image so important ? [Why all this ?] Just because ! It represents and conveys the idea one can have of a particular event, of music or society. It lends it some colour, it gives it a specific orientation without even our being able to explain it. But here, we're not telling you anything new ! [or are we ?] Continually snowed under with agressive pictures, the human being, following the example of animal, will only remember what he's attracted to, or what he considers beautiful or astonishing. Thus, our mission (just like yours) is to capture this human being. Without showing him what he's already seen, without thinking he's not able to use his brains. In short, let's help him to make his brain live. Of course, it doesn't mean we'll put the world to rights with you [or does it ?]. It's just a matter of images with words around them, but some images [ours] can be different. [or can't they ?]